As mainstream media disintegrates, one of the final plums of pride clutched by those who still work in it is that bloggers are just parasitic leeches who depend on them for every last info nugget and pageview. *(In original post, there was a snarky, and, in retrospect, unfair aside here about a dialogue in the comments of this post. Our apologies to Dan Miller).But now we get the real story.
In anonymous surveys, if not in interviews or religious sermons, mainstream media journalists are finally copping to their dependence on blogs. The 2008 PRWeek/PR Newswire Media Survey queried 1,231 journalists, and here’s what they said:
- Nearly 73% of respondents sometimes or always use blogs in their research.
And so it goes. As with many revolutions, it is over before it began. And by “over” I mean decided.
That’s how ninjas do it.