UPDATE 10/7/10: This story doesn’t include pictures of Brett Favre’s junk. You’ll have to find it elsewhere.
O.k. there has been a huge media story for a while now that recently closed and one that came out today that will be well-over-covered for the next week or two.
The first is that Brett Favre joined the New York Jets. Here’s some good speculation on the winners and losers in the whole charade. And one on where he might go from here and where others have gone before.
Other than that, that’s about it. I can’t belive this has been such a huge story. Much of media mix now seems to be BigName * SomethingStrange = 24HourCoverage.
Which brings us to the next story, John Edwards has admitted having an affair.
That’s it. Some will try and make it a big story…as I’m watching crap tv now (MSNBC is HORRID in the afternoon…I don’t watch it at night) and they are trying to say it’s huge and are calling Edwards out for dropping this one five hours before the Olympic opening ceremonies.
Personally I call that being media savvy. People bury news all the time on Friday afternoon. It’s a proven tactic, given that the 24-Hour News Channel cycle is actually 36-Hours,i.e. they can cover any minuscule piece of crap for 36-hours with a straight face.
[note: see tags for why these two stories go together]
UPDATE: Just saw an interview with the girl Edwards was banging. Ummm, it makes for awesome soundbites and double entendres. You will be seeing it. A lot.
UPDATE2: This is the statement Edwards released to the media. Well, it’s most of it, with some personal commentary.