Billionaire to set up magazine for snobs | U.S. | Reuters
MOSCOW (Reuters) – Russia’s super-rich love to flaunt their wealth. Soon they will have a magazine called Snob to help them.
Mikhail Prokhorov — whose wealth is estimated at around $22 billion — plans to spend $150 million setting up a magazine, website and television station called Snob, the general director of the new venture told Reuters on Wednesday.
“It’s for people who are successful and those who want to be successful,” said Andrei Shmarov, who will run Snob.
Prokhorov, 42, made his fortune in the chaotic 1990s when businessmen bought up parts of former Soviet industries for a fraction of their real value.
The Forbes Rich List ranked Prokhorov as the 24th richest person in the world. He is one of the owners of Norilsk Nickel, the world’s biggest nickel producer, and Polyus Gold, Russia’s biggest gold producer.
Looks like a decent Bond villain. Give him a few more years when gold doubles again in price and nickel triples.