When Piracy Meets Capitalism

Wal-Mart Wants $10 CDs : Rolling Stone –

Wal-mart wants every CD you buy to cost less than ten bucks. And the nation’s largest retailer — which moved a quarter of a trillion dollars’ worth of goods last year — usually gets its way. Suppliers who don’t accede to Wal-Mart’s “everyday low price” mantra often find their products bounced from the chain’s stores, excluded from being sold to the 138 million people who shop at a Wal-Mart store every week.In the past decade, Wal-Mart has quietly emerged as the nation’s biggest record store. Wal-Mart now sells an estimated one out of every five major-label albums. It has so much power, industry insiders say, that what it chooses to stock can basically determine what becomes a hit. “If you don’t have a Wal-Mart account, you probably won’t have a major pop artist,” says one label executive.

Along with other giant retailers such as Best Buy and Target, Wal-Mart willingly loses money selling CDs for less than $10 (they buy most hit CDs from distributors for around $12).

Hardcore capitalism has always been the downfall of pirates. Just ask the ones off Barbary.

This breakdown of the cost of a typical major-label release by the independent market-research firm Almighty Institute of Music Retail shows where the money goes for a new album with a list price of $15.99.

$0.17 Musicians’ unions
$0.80 Packaging/manufacturing
$0.82 Publishing royalties
$0.80 Retail profit
$0.90 Distribution
$1.60 Artists’ royalties
$1.70 Label profit
$2.40 Marketing/promotion
$2.91 Label overhead

$3.89 Retail overhead

———————

$7.83 = RIAA Money = Barely less than 1/2 the price.

Bolded to display good ol’fashioned piracy.

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