Huntsman Addresses Questions About Service to Democrat Obama – Businessweek http://www.businessweek.com/news/2011-05-07/huntsman-addresses-questions-about-service-to-democrat-obama.html

“Sometimes we take America for granted,” he said. “Sometimes we forget that we have freedom to pursue any passion, while many in this world do not.” If he does enter the race, Huntsman told reporters yesterday that he doesn’t intend to use his family’s fortune to finance a campaign.
His family runs St. Lake City-based Huntsman Corp., a global chemical company, and is one of the wealthiest in Utah. “If we were to get in the race, no self-financing,” he said at the South Carolina state capitol, in his first extensive comments to reporters since he resigned. “Unless you can raise it legitimately, you don’t win. I learned that running for governor.”
Huntsman is the son of billionaire businessman and philanthropist Jon Huntsman Sr. The family’s business has about 12,000 employees worldwide and had 2010 revenue of more than $9 billion, according to the company’s website.

So there’s Romney, Trump, and now Huntsman who all came to earth having already earned their bones, and now they want to represent that same 1% demographic with policy. 

The trick to that game is about finding the best way to convince at least 49% of the rest of the voting public to vote against their own economic interests.

Trump went the birthers route, and crashed and burned.

Romney hasn’t picked a strategy yet, but I’m guessing it will rhyme with fay tarriage and mibortion. 

Huntsman is largely an unknown.  This is a huge advantage ’cause all the knowns kinda suck.  Personally I think he’s the dark horse, and a strong one at that.  He does have the cult issue, but he’s got the hair solution, a good service record, and lots and lots of insight into our greatest competitor, China.

If he is able to cast it in that light (competitor), and not the bad one (adversary), and hit most of the conservative talking points, and gets Fox’s seal of approval, he’s got a real shot at this thing.

And of course, running against your former boss adds an element the media would love and (some of) the public would eat up.

Plus side: all American good looks are worth 10 long-form birth certificates.

Down side: has to run against his former boss, the guy who killed Osama Bin Laden.