SEC Says Rudy Ruettiger Is A Stock Scammer – Forbes http://www.forbes.com/sites/nathanvardi/2011/12/16/sec-says-rudy-ruettiger-is-a-stock-scammer/

To many football and movie fans, Daniel “Rudy” Ruettiger is a hero, an ordinary kid who overcame extraordinary odds through hard work and determination to become part of Notre Dame folklore.

The Securities & Exchange Commission, however, says Rudy Ruettiger has grown up to become a penny stock promoter and scammer. The former Notre Dame walk-on has agreed to pay $382,866 to resolve the SEC’s claim that he participated in a pump-and-dump, fraudulently inducing investors to bid up the stock of his sports drink company, Rudy Nutrition.