And four months after its unveiling, the RNC’s “rebranding” campaign hasn’t just died a natural death; it has suffered a Rasputin-like fate, having been stabbed, poisoned, beaten, shot, and drowned.

Consider some of the headlines from the last few weeks: Republicans intend to kill immigration reform; intensify their war against reproductive rights, and vote for the 38th time to repeal all or part of the Affordable Care Act (“Obamacare”).

Prominent party officials are dealing with controversies related to racism and rape rhetoric, while the party becomes increasingly invested in the idea that it can thrive by focusing almost exclusively on white voters.

 

Sweeping efforts intended to block Americans’ voting rights are unfolding at a breakneck pace.

via RNC’s rebranding campaign suffers Rasputin-like fate – The Maddow Blog.

I believe this is generally called a death spiral or a “circular firing squad”.    When your entire core political audience just keep getting older*, there’s not a lot you can do to innovate that doesn’t turn them completely off, which is what we are seeing now.

*

Fox News still continues to post wide overall viewership leads, but those numbers are deceiving. Senior citizens are powering Fox. The network has the oldest audience on all of television. The average age of a Fox News viewer is 66 years old and the decline in younger viewership is the biggest long term threat to the network’s survival.

The funny thing?  Last year their average viewer age was 65.  The year before that?  64.  Before that?  63.

It’s the same group of aging boomers that is driving the GOP into the ground.   May their pace be quickened…